Piemonte · Est. 2025

Allocation — Piemonte to Asia

Italian Wine · Asia

A market growing faster than Europe.

€720M

Exports · 2024

Italian wine shipped to Asian markets

+47%

2019 — 2024

Growth in premium segment (€10+ / bottle)

5

Key Markets

Japan · China · Korea · Hong Kong · Singapore

While European demand plateaus, Asia's premium wine buyers are still discovering Piemonte.

Enter the cellar

Sources: ISTAT, OIV, UIV — 2024 reports. Figures rounded.